Marketing News

Laura Geller Taps Into Gourmand Trend with Baked by Melissa Collab

The limited-edition blush in Pink Buttercream is inspired by the brand’s Baked Blush-n-Brighten Marbleized Blush.

Laura Geller Beauty is merging its signature baked blushes with Baked by Melissa’s tempting cupcake flavors to create a tasty new lineup of trendy blushes.

‘Pink Buttercream’ in Baked Blush-n-Brighten Marbleized Blush.

The limited-edition blush in Pink Buttercream is inspired by the brand’s Baked Blush-n-Brighten Marbleized Blush.

The limited-edition flavor will be available through Oct. 20 as part of Baked by Melissa’s Latest & Greatest assortment, including a Latest & Greatest 25-Pack available online and in stores; a 12-pack available at Baked by Melissa’s 10 retail locations across New York and New Jersey; and a Pick Your Own available at select New York and New Jersey stores.

Baked by Melissa’s bite-sized cupcake features Pink Marbleized Velvet Cake, White Chocolate Raspberry Ganache, Light Pink Vanilla Icing and a Pink Sugar Topping.

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